Automotive CDP Vendor Questionnaire & Integration Checklist

Automotive dealers are increasingly investing in Customer Data Platforms (CDPs) to better manage customer data, maximize lifetime value, and enhance the customer experience. CDPs allow dealers to create personalized marketing strategies by identifying their most valuable customers and triggering tailored offers based on individual activity. However, choosing the right CDP vendor can be challenging, especially for dealers unfamiliar with data platforms.

This report provides a comprehensive questionnaire and checklist designed to guide dealerships through the vendor selection and data integration process. Key areas of focus include data hygiene, identity resolution, marketing activation, and regulatory compliance. By addressing these critical elements, dealerships can ensure they implement a CDP that improves data accuracy, reduces marketing waste, and optimizes customer outreach. The report also highlights the importance of managing first-party data securely, adhering to privacy regulations, and preparing for the evolving landscape of customer data management.