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Automotive CDPs: A Planning Guide for Dealers is a comprehensive guide that combines a book and video series to help dealerships implement and optimize Customer Data Platforms. Learn how to unify, maintain, and activate first-party data for improved communication, reduced waste, and enhanced revenue opportunities.
Automotive CDPs: A Planning Guide for Dealers is an essential resource for dealerships looking to transform their data management and marketing strategies. Authored and narrated by Brian Pasch, this comprehensive guide includes a detailed book and an extensive video series, catering to various learning styles. It provides actionable insights to help dealerships overcome challenges with outdated or incomplete customer data, highlighting the power of first-party data to drive sales and service opportunities.
Through this resource, you’ll learn to assess your current technology stack, create an effective RFP, and select the right Customer Data Platform (CDP) partner. It also covers implementation planning, data hygiene, privacy-compliant data transfers, and leveraging CDPs for real-time alerts, tailored marketing campaigns, and measurable ROI. Designed to save time and money, the playbook draws from Brian’s extensive experience and dealer feedback to help you navigate the complexities of CDP integration. Whether you’re exploring CDPs for the first time or looking to optimize your existing setup, this guide is your roadmap to success.
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This resource outlines how dealerships can define and implement key events in Google Analytics 4 (GA4) for optimal Google Ads campaign performance. By leveraging Automotive Standards Council (ASC) event specifications and custom events, dealers can track key customer interactions and ensure their ad campaigns are informed by actionable data, improving both marketing efficiency and ROI.
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The Automotive CDP Vendor Questionnaire & Integration Checklist provides dealerships with a framework to evaluate and integrate CDP vendors. It emphasizes the importance of data hygiene, identity resolution, and audience creation to unlock new revenue streams and enhance customer experiences.
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This checklist provides auto dealers with a step-by-step guide to configure Google Analytics 4 (GA4) for accurate event tracking. By following this configuration, dealers ensure that all essential Automotive Standards Council (ASC) events are firing correctly, allowing for optimized ad campaigns and improved insights into consumer behavior on dealership websites.
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