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This report showcases how the AXLE platform revolutionizes used car acquisition by providing dealers with a dedicated, customizable website for purchasing vehicles directly from consumers. Dealers using AXLE have reported higher conversion rates and improved profitability, making it a highly effective solution for sourcing used cars.
The AXLE platform offers a complete, standalone car buying center experience that helps dealers efficiently source used vehicles from private sellers. Unlike traditional acquisition strategies that rely on embedded trade-in tools within dealership websites, AXLE creates a fully independent buying center website optimized for conversions. This independent website, built with TradeVue technology, allows for a streamlined and engaging experience for consumers looking to sell their cars.
The platform’s ability to deliver hyper-accurate appraisals within seconds, combined with advanced customer engagement tools, leads to increased conversion rates and more profitable deals. Dealers using AXLE, such as C. Harper Auto Group and LaFontaine Automotive Group, have reported significant success in boosting their used car inventory while keeping acquisition costs low. These dealerships have implemented AXLE as an independent part of their operations, creating seamless, customer-friendly experiences and driving impressive results. The report emphasizes that AXLE is a game-changer in modern retailing strategies, providing dealers with the tools they need to dominate in the used car acquisition market.
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Today’s consumers begin their shopping journey online, and the competition for their attention is fierce. To thrive in this fast-changing environment, businesses must adapt quickly, provide transparency, and deliver fast, effective communication—long before customers ever set foot in a dealership.
Glenn Pasch’s, The Road to Sold, unveils a new approach to engaging potential buyers, building trust, and turning them into long-term advocates for your brand.
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Automotive CDPs: A Planning Guide for Dealers is a comprehensive guide that combines a book and video series to help dealerships implement and optimize Customer Data Platforms. Learn how to unify, maintain, and activate first-party data for improved communication, reduced waste, and enhanced revenue opportunities.
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This resource outlines how dealerships can define and implement key events in Google Analytics 4 (GA4) for optimal Google Ads campaign performance. By leveraging Automotive Standards Council (ASC) event specifications and custom events, dealers can track key customer interactions and ensure their ad campaigns are informed by actionable data, improving both marketing efficiency and ROI.
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Get your hands on a copy of the all-new, Road to Sold publication from Glenn Pasch. Revolutionize How You Connect, Sell, and Retain Customers in the Digital Age