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This report showcases how the AXLE platform revolutionizes used car acquisition by providing dealers with a dedicated, customizable website for purchasing vehicles directly from consumers. Dealers using AXLE have reported higher conversion rates and improved profitability, making it a highly effective solution for sourcing used cars.
The AXLE platform offers a complete, standalone car buying center experience that helps dealers efficiently source used vehicles from private sellers. Unlike traditional acquisition strategies that rely on embedded trade-in tools within dealership websites, AXLE creates a fully independent buying center website optimized for conversions. This independent website, built with TradeVue technology, allows for a streamlined and engaging experience for consumers looking to sell their cars.
The platform’s ability to deliver hyper-accurate appraisals within seconds, combined with advanced customer engagement tools, leads to increased conversion rates and more profitable deals. Dealers using AXLE, such as C. Harper Auto Group and LaFontaine Automotive Group, have reported significant success in boosting their used car inventory while keeping acquisition costs low. These dealerships have implemented AXLE as an independent part of their operations, creating seamless, customer-friendly experiences and driving impressive results. The report emphasizes that AXLE is a game-changer in modern retailing strategies, providing dealers with the tools they need to dominate in the used car acquisition market.
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This resource outlines how dealerships can define and implement key events in Google Analytics 4 (GA4) for optimal Google Ads campaign performance. By leveraging Automotive Standards Council (ASC) event specifications and custom events, dealers can track key customer interactions and ensure their ad campaigns are informed by actionable data, improving both marketing efficiency and ROI.
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The Automotive CDP Vendor Questionnaire & Integration Checklist provides dealerships with a framework to evaluate and integrate CDP vendors. It emphasizes the importance of data hygiene, identity resolution, and audience creation to unlock new revenue streams and enhance customer experiences.
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This checklist provides auto dealers with a step-by-step guide to configure Google Analytics 4 (GA4) for accurate event tracking. By following this configuration, dealers ensure that all essential Automotive Standards Council (ASC) events are firing correctly, allowing for optimized ad campaigns and improved insights into consumer behavior on dealership websites.
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