GA4 Configuration Checklist for Auto Dealers

Google Analytics 4 (GA4) offers a powerful way for auto dealers to track and analyze consumer behavior on their websites. However, proper configuration is essential to ensure that the right data is being captured, especially for key actions such as service scheduling, trade-in evaluations, and call tracking. This GA4 Configuration Checklist is designed specifically for auto dealers, guiding them through the process of setting up their GA4 accounts to capture Automotive Standards Council (ASC) events.

The checklist emphasizes the importance of event tracking, including voice submissions, form submissions, and chat events, all crucial for optimizing dealership operations. The document also covers the proper setup of custom dimensions, vendor collaboration for event tracking, and conversion configuration for various departments like sales, service, and parts. By ensuring that over 20 ASC events are firing in GA4, dealers can fully leverage Google Analytics to optimize their marketing campaigns, improve ad targeting, and boost ROI. The checklist also provides tips on ensuring data retention, creating custom dimensions, and integrating vendors into the GA4 account for seamless event tracking.