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Today’s consumers begin their shopping journey online, and the competition for their attention is fierce. To thrive in this fast-changing environment, businesses must adapt quickly, provide transparency, and deliver fast, effective communication—long before customers ever set foot in a dealership.
Glenn Pasch’s, The Road to Sold, unveils a new approach to engaging potential buyers, building trust, and turning them into long-term advocates for your brand.
In today’s competitive automotive market, simply generating leads isn’t enough—dealerships must refine their online sales process to maximize conversions and customer satisfaction. The Road to Sold by Glenn Pasch provides a step-by-step framework for structuring an effective internet sales team, improving communication strategies, and implementing follow-up processes that prevent lead defection.
This publication delves into key aspects of the modern sales process, from creating a connected internet sales strategy to leveraging automation while maintaining a human touch. It emphasizes the importance of a structured process, accountability, and a customer-first approach to build long-term loyalty. Whether you’re a dealer principal, manager, or internet sales professional, this guide will help you refine your strategy, eliminate inefficiencies, and create a high-performing team that consistently delivers results.
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Automotive CDPs: A Planning Guide for Dealers is a comprehensive guide that combines a book and video series to help dealerships implement and optimize Customer Data Platforms. Learn how to unify, maintain, and activate first-party data for improved communication, reduced waste, and enhanced revenue opportunities.
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This resource outlines how dealerships can define and implement key events in Google Analytics 4 (GA4) for optimal Google Ads campaign performance. By leveraging Automotive Standards Council (ASC) event specifications and custom events, dealers can track key customer interactions and ensure their ad campaigns are informed by actionable data, improving both marketing efficiency and ROI.
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The Automotive CDP Vendor Questionnaire & Integration Checklist provides dealerships with a framework to evaluate and integrate CDP vendors. It emphasizes the importance of data hygiene, identity resolution, and audience creation to unlock new revenue streams and enhance customer experiences.
The Intersection of People, Process, and Technology
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Get your hands on a copy of the all-new, Road to Sold publication from Glenn Pasch. Revolutionize How You Connect, Sell, and Retain Customers in the Digital Age