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The Automotive CDP Vendor Questionnaire & Integration Checklist provides dealerships with a framework to evaluate and integrate CDP vendors. It emphasizes the importance of data hygiene, identity resolution, and audience creation to unlock new revenue streams and enhance customer experiences.
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This report explores the growing adoption of Customer Data Platforms (CDPs) in automotive retail, emphasizing the importance of first-party data management. CDPs allow dealerships to personalize customer interactions, increase marketing efficiency, and enhance the overall customer experience, ultimately driving higher customer lifetime value (LTV).
The Intersection of People, Process, and Technology
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