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MRC 2026
Modern Retailing Conference
Retail strategy, AI and innovation for dealer leaders.
November 15–17, 2026
Eau Palm Beach Resort & Spa · Palm Beach, Florida
Explore
All Research
Reports, field guides and reviews, free to download.
Research Reports
Original survey data on dealer technology.
Field Guides & Checklists
Frameworks your team can put to work on Monday.
Books
The Road to Sold, on sale now.
Tools
Vendor Directory
Vetted CRM, CDP and AI voice vendors, reviewed by our team.
Modern Retailing
Brian Pasch's newsletter on LinkedIn.
Coming soon
AI and Dealership Staff: Finding the Right Balance
Auto Dealership CRMs: The Battle for Data Control
Free to download, now and forever.
Speakers & sponsors
Pasch Events Portal
Tasks, deadlines and event details for MRC and DMSC speakers and sponsors.
Sign in to the portalSponsor an event
Put your brand in front of dealer leaders. Each link opens that event's sponsorship page.
Each event opens on its own site.
Programs
Marketing Garage New
Bring your marketing in for service. Three levels, from Diagnostic to Engine Rebuild.
Sales Training
A documented sales process, from first click to the showroom.
Leadership Training
Online, remote and on-site training for managers.
Audits & solutions
DMS Audit
A free DMS data-hygiene audit, with TransUnion.
Trusted Call Solutions
Get outbound calls answered, not flagged as spam.
Digital marketing
PCG Digital
Our agency for SEO, paid search, social and content.
Not sure where to start?
Find your service bay.
Answer a few questions and we'll match your stores to the right Marketing Garage level.
Take the quizPrefer to talk?
(732) 450-8200Pasch Group
About Us
Research, events and consulting for automotive retail since 2005.
Contact
Questions, partnerships and press.
Vendor Directory
For vendors: get your product listed.
Innovating & Educating Since 2005
Research dealers can use, events that bring the industry’s leaders together, and hands-on consulting and training for stores.
What we do
Events
Also coming up
Pre-registerA hands-on AI workshop. Build working agents in your own account.
Pre-register
On saleThree days of marketing strategy for forward-thinking dealers.
Get tickets
Applications openA private summit for C-suite leaders of dealer groups with 10+ stores.
Apply to joinAutomotive Standards Council
When Google moved the web to GA4, Brian Pasch formed the Automotive Standards Council so dealers, vendors and OEMs would measure websites the same way.
Companies with ASC certified products
Research
The people
Brian leads Pasch Group’s research, hosts its conferences and formed the Automotive Standards Council.
Modern Retailing newsletter
Glenn runs PCG Digital and leads Pasch Group’s leadership training for dealership managers.
You’re In Charge podcastThe Pasch family of companies
Synchronized SEO, paid search and social strategies for dealerships of every size, backed by exceptional customer service.
Visit PCG DigitalTell us what you’re working on and the right person will get back to you.
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